Robert Pattinson inspires new range of underwear

July 28th, 2010 • By Maddie • General

Dubbed the R-Pant, the new line of men’s low-rise briefs and trunks is designed to be worn under skinny jeans and trousers – a look which has been made popular by the likes of Pattinson and Russell Brand.

Richard Beale, head of merchandising at the store, told The Guardian: “Over the last three years we’ve seen an increase in the popularity of hipsters. The new range is designed to appeal to a young, fashion-savvy customer.”

Pattinson was recently spotted in Marks and Spencers shopping for underwear with a friend but will not be starring in the advertising campaign.

The new slim-fit underwear range will go on sale in September.

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Comments

antigona said:

i lowe you robert <3<3<3<3<3<3 justt… next my lowee..<3

July 28th, 2010

marie said:

Rob doesn’t need to promote underwear! I hope he simply dismisses this idea.

August 11th, 2010

4EverSpunkRansom said:

Really? That’s what he chooses to promote- underwear? But hey, he’s Robert Pattinson, he can do whatever the f**k he wants. XD

October 17th, 2010

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